NetSuite Case Studies

HC Brands

Written by RFSMART | Mar 10, 2026 3:20:46 PM

INDUSTRY: Promotional Products

ERP: NetSuite

CHALLENGE

HC Brands' legacy system lacked warehouse management capabilities and real-time inventory visibility, resulting in only 60% inventory accuracy. Their complex manufacturing operations required consolidating custom orders with vastly different production timelines into single shipments, which their outdated system couldn't support.

RESULTS

Improving inventory accuracy from 60% to 95% on $1M of inventory typically drives six-figure annual financial impact, through reduced write-offs, lower carrying costs, and fewer operational disruptions.

RF-SMART PRODUCTS USED

RF-SMART WMS 

 

60% 95%
Inventory Accuracy

$100,000
Estimated Annual Impact

5+ Years
RF-SMART Customer

The Challenge

As HC Brands scaled their manufacturing and eCommerce operations across multiple warehouses, websites, and eCommerce platforms, their small legacy system became a critical barrier to growth. With only 60% inventory accuracy and no real-time visibility, the company faced a constant cycle of either overbuying or running short on stock, leading to poor inventory turnover and dissatisfied customers.

Beyond basic visibility issues, HC Brands' unique manufacturing model created complex fulfillment challenges. Custom orders could contain anywhere from one to 100 items, each with dramatically different production timelines. Their system couldn't consolidate these orders for complete shipment, and their directed bin approach kept bins occupied for days, creating inefficiencies. Without the ability to "marry up" completed items and track orders throughout the facility, HC Brands couldn't scale to meet growing demand or optimize their $1M inventory investment.

The Solution

HC Brands needed a warehouse management system (WMS) that would provide real-time visibility and integrate seamlessly with NetSuite. After being referred to RF-SMART and seeing the platform's capabilities firsthand, they knew they had found the right partner. "The biggest differentiators from the other solutions we looked at were RF-SMART's mobile-friendliness and the fact that it sits right on top of NetSuite."

We can now manage our inventory with much higher accuracy,  which means we can turn our inventory much faster, which is a huge cash flow benefit for us.”

 

RF-SMART WMS transformed their operations from receiving to fulfillment with bin transfers, inventory counting, directed moves, and transfer orders between facilities. The RF-SMART team partnered closely with HC Brands to configure a custom solution for their dynamic manufacturing process, creating an automated order consolidation workflow that "marries up" items as they're completed, notifies staff when orders are ready to ship, and enables a selected bin system that gives HC Brands full control while maintaining complete traceability.

The Results

HC Brands fundamentally transformed their warehouse operations, increasing inventory accuracy from 60% to 95% and dramatically accelerating inventory turnover for major cash flow benefits. With real-time visibility across both facilities, they gained precise control over their $1M inventory investment, eliminating the guesswork that previously led to overstock or stockouts.

 

 

 


Six years after implementation, the partnership continues to drive HC Brands' success. The company now has complete confidence in their inventory data, knowing exactly what they have, where it is, and whether stock levels are optimized. By eliminating operational bottlenecks and transforming their approach to warehouse management, RF-SMART has positioned HC Brands to scale confidently across their multi-platform eCommerce operations. "I know that I can reach out today if I am having a problem or if I see an opportunity for improvement in our business, you would be able to help us. RF-SMART is a really good partner for us."