Green Rabbit

INDUSTRY: Food & Beverage

ERP: NetSuite

CHALLENGE

As Green Rabbit evolved from an online retailer into a nationwide B2B distributor, its manual shipping processes could no longer support the speed, control, and reliability required to consistently deliver perishable goods within a 48-hour window.

RESULTS

With RF-SMART, Green Rabbit dramatically increased shipping efficiency, cutting processing time for complex orders by 50%. They also gained precise control over perishable inventory and virtually eliminated manual data entry errors.

RF-SMART PRODUCTS USED

RF-SMART WMS, RF-SMART Shipping

The Challenge

As Green Rabbit evolved from an online candy retailer to a nationwide B2B distributor their manual shipping processes became a critical bottleneck. With products requiring delivery within 48 hours due to thermal packaging limitations, they needed a faster, more reliable solution across their operations.

Key issues:

• Too many disconnected systems: Previous third-party shipping solution added complexity to their tech stack instead of streamlining operations
• Lack of customization: System wasn't robust enough to handle complex, customer-specific packing and shipping requirements
• Repeated station errors: Frequent technical issues with shipping stations disrupted fulfillment workflows
• Extremely manual orders: Large customer orders required tedious, detailed manual instructions for packing and shipping.
• High-stakes perishability: With thermal packaging guaranteed for only 48 hours, shipping delays could mean spoiled inventory and lost revenue

The Solution

Green Rabbit chose RF-SMART Shipping for NetSuite, building on their decade-long partnership with RF-SMART for warehouse management. Already using RF-SMART WMS across four strategic warehouse locations, they created a unified fulfillment system from receiving through final shipment.

With RF-SMART, Green Rabbit:

• Consolidated their tech stack by replacing their third-party shipping system with an integrated RF-SMART solution
• Automated carrier selection using custom rules that automatically notify shippers which carrier to use per order
• Implemented "scan, scan, ship" workflows using simple wedge scanners, eliminating manual data entry completely
• Created customer-specific packing rules for compartmentalization, ice pack placement, and other unique requirements
• Automated eco-friendly material selection to support sustainability goals while reducing waste

The Results

Green Rabbit dramatically improved shipping efficiency and reliability by:

• Reducing complex order processing time by over 50%
• Achieving 85-90% two-day shipping coverage domestically across all four warehouse locations
• Eliminating data entry errors through scan-only workflows

Most importantly, RF-SMART provided SMKW with a sustainable, scalable foundation after a decade of technological struggles. By optimizing both picking and shipping, RF-SMART eliminated the inefficiencies that were limiting their growth. The solution's ease of use means their team can focus on serving customers rather than wrestling with complex software, positioning them to continue thriving as the world's largest knife store.

These gains enabled them to:

• Successfully manage perishable inventory with confidence across coast-to-coast operations
• Scale custom packing requirements without adding labor or complexity
• Support sustainability initiatives through automated eco-friendly material guidelines
• Unify operations across multiple warehouse locations in a single system

Beyond the technology, Green Rabbit found a true partner in RF-SMART. "A lot of times in software, you make a payment, you get the licenses, and then we don't talk for another year. But that's not how you grow, that's just how you survive—and it's not like that with RF-SMART." Said Gary. By eliminating system complexity and automating critical shipping rules, RF-SMART has positioned Green Rabbit to confidently scale their fresh food distribution business while maintaining the speed and quality their customers demand.