INDUSTRY: Food & Beverage
ERP: NetSuite
CHALLENGE
As Green Rabbit evolved from an online retailer into a nationwide B2B distributor, its manual shipping processes could no longer support the speed, control, and reliability required to consistently deliver perishable goods within a 48-hour window.
RESULTS
With RF-SMART, Green Rabbit dramatically increased shipping efficiency, cutting processing time for complex orders by 50%. They also gained precise control over perishable inventory and virtually eliminated manual data entry errors.
RF-SMART PRODUCTS USED
RF-SMART WMS, RF-SMART Shipping
90%
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50%
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"We are using RF-SMART in all locations. We have 85-90% coverage
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The Challenge
As Green Rabbit evolved from an online candy retailer to a nationwide B2B distributor their manual shipping processes became a critical bottleneck. With products requiring delivery within 48 hours due to thermal packaging limitations, they needed a faster, more reliable solution across their operations.
Key issues:
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Too many disconnected systems: Previous third-party shipping solution added complexity to their tech stack instead of streamlining operations
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Lack of customization: System wasn't robust enough to handle complex, customer-specific packing and shipping requirements
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Repeated station errors: Frequent technical issues with shipping stations disrupted fulfillment workflows
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Extremely manual orders: Large customer orders required tedious, detailed manual instructions for packing and shipping.
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High-stakes perishability: With thermal packaging guaranteed for only 48 hours, shipping delays could mean spoiled inventory and lost revenue
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“The reason I wanted to replace our previous solution was three-fold: First, I wanted to reduce the number of systems I had. Second, it was not customizable or robust. Third, we had repeated errors with the stations and shipments."The Solution
Green Rabbit chose RF-SMART Shipping for NetSuite, building on their decade-long partnership with
RF-SMART for warehouse management. Already using RF-SMART WMS across four strategic warehouse locations, they created a unified fulfillment system from receiving through final shipment.
With RF-SMART, Green Rabbit:
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Consolidated their tech stack by replacing their third-party shipping system with an integrated
RF-SMART solution -
Automated carrier selection using custom rules that automatically notify shippers which carrier to use per order
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Implemented "scan, scan, ship" workflows using simple wedge scanners, eliminating manual data entry completely
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Created customer-specific packing rules for compartmentalization, ice pack placement, and other unique requirements
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Automated eco-friendly material selection to support sustainability goals while reducing waste
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The Transformation
Green Rabbit dramatically improved shipping efficiency and reliability by:
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Reducing complex order processing time by over 50%
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Achieving 85-90% two-day shipping coverage domestically across all four warehouse locations
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Eliminating data entry errors through scan-only workflows
These gains enabled them to:
- Successfully manage perishable inventory with confidence across coast-to-coast operations
- Scale custom packing requirements without adding labor or complexity
- Support sustainability initiatives through automated eco-friendly material guidelines
- Unify operations across multiple warehouse locations in a single system
Beyond the technology, Green Rabbit found a true partner in RF-SMART. "A lot of times in software, you make a payment, you get the licenses, and then we don't talk for another year. But that's not how you grow, that's just how you survive—and it's not like that with RF-SMART." Said Gary. By eliminating system complexity and automating critical shipping rules, RF-SMART has positioned Green Rabbit to confidently scale their fresh food distribution business while maintaining the speed and quality their customers demand.
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