RF-SMART Reflects: 2015 Was All About Our Customers, Our People, and Our Products

The holidays for many are a time of thankfulness and looking back on the year … before the inevitable resolutions of the New Year come. As we are in the midst of this season, we sat down with RF-SMART CEO Michael Morales to hear his thoughts on 2015, both for himself and the RF-SMART crew.  

What has been your most successful accomplishment of 2015?
Michael Morales: Our biggest success was winning one of The Best Places to Work in Northeast Florida for the third consecutive year. This award signifies that we are creating an environment where people love to work and also love to serve our Customers and each other. I am passionate about RF-SMART being a phenomenal place to work and people loving what they do, so this award is a significant accomplishment.

Best Places to work

What has been your biggest takeaway from 2015?
MM: I attended a Conscious Capitalism conference in October and was inspired by listening to Jim Sinegal, the co-founder and former CEO of Costco. In particular, he told a powerful story about how the Costco team handled a difficult decision of closing several stores. Jim shared how they treated their Customers who could no longer shop at the closed stores but had already paid for an annual Costco membership. The decision they took inspired me to go even further in delighting our Customers.

How are we at RF-SMART living out our company values, and how has that affected our success?
MM: We have lived out our values by delighting countless Customers throughout 2015. It is amazing to count the number of unsolicited emails that we receive from our Customers commending the great work of RF-SMART team members. We have gotten up early, stayed late, traveled near and far, as well as provided creative solutions to challenging problems. Our Customers are the reason that we are successful. They purchase our products and services, provide new product ideas, and serve as references for future RF-SMART Customers.  We are honored to have the opportunity to partner with them to transform their business. We are crazy for our Customers. 

What are some of your resolutions for the upcoming year, 2016?
MM: I am excited to team with my colleagues around the world to visit 40% of our Customers in 2016. We are defining a visit as an RF-SMART team member going to the Customer’s site, not simply seeing them at a conference or user group. We want to know more about our Customers and how we can improve and better serve their business. There’s no better way to achieve these objectives than to visit the Customers at their facilities.

What are you most thankful for this year?
MM: I am extremely thankful for how God has blessed so many people in the RF-SMART family.  Our mission is to transform Customers and to change lives, and He has certainly changed many lives in 2015.

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