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Warehouse Shipping


Customer expectations on warehouse shipping quality and speed are higher than ever before.  The “instant” delivery model is becoming more widely offered and affordable for consumers.

In this guide, you'll learn how warehouse managers can improve shipping processes to meet customer expectations while maintaining affordable shipping rates.  

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What is the warehouse shipping process?

Shipping is the final part of the warehouse fulfillment process. At this point of the inventory life cycle, the product has been received, put away, picked, and is ready to send off to the end-user. Shipping is the final touch point for warehouse staff before the customer receives the products/ expected goods. For this reason, it is vital that this process is streamlined for maximum accuracy to ensure a high-quality customer experience. 

That is why in this guide we will talk briefly about what happens before packing and shipping, then focus on the process of packing and shipping itself. 



Why is the warehouse shipping process important? 

Businesses must be strategic in balancing customer expectations and fiscal demands when choosing their shipping rates and their shipping process.  

A strong shipping process will: 

  • Save your warehouse time 
  • Reduce costs associated with shipping 
  • Set your business apart with faster fulfillments 
  • Prepare your business to scale 

When something is ready to ship it typically has already gone through receiving, put away, and picking. The process of shipping is the final part of the warehouse fulfillment process.  

Shipping is the final touch point for warehouse staff before the customer receives the products/ expected goods. For this reason, it is vital that this process is streamlined for maximum accuracy to ensure a high-quality customer experience. 

How accurate should my shipping process be? 

To keep your warehouse running at peak efficiency it’s important to evaluate industry productivity metrics to prioritize your technical investments. According to WERC, a professional organization devoted to warehousing and supply chain, there are a  few key performance indicators that can help you determine areas of improvement for your fulfillment process: 

Shipping Process: How do I Measure Customer Experience?

The metrics below encourage greater customer retention & satisfaction.


on time shipments


On-time shipments: Are your shipments leaving your warehouse in a timely manner? On-time shipments is a calculation of the percentage of shipments that arrived at their destination on-time. Best-in-class average is 99.5 percent and above.  

  • On-time shipments = Number of orders shipped on-time/Total number of orders shipped X 100 

percent of on time


Percent of orders with on-time delivery: Did your shipment arrive to your customers within the agreed-upon timeframe or within their SLA requirements? Percent of orders with on-time delivery is the overall percentage of total shipped orders that arrived on-time. Best-in-class average is 99 percent and above.  

  • Shipments with on-time delivery = Number of orders that arrived on-time/Total number of orders shipped X 100 

ship complete per cust order


Shipped complete per customer order: Did the order get shipping completely and accurately? Shipped complete per customer order is the percentage of shipments where all order components ship and arrive at the same time. Best-in-class average percentage is 99 percent and above.  

  • Shipped complete per customer order = Number of orders components arrived on-time/Total number of orders shipped X 100

damage free


 Shipped damage-free: Were items in the shipment packaged properly to ensure safe shipping and handling? Shipped damage-free is a calculation of shipments that arrived at their destination in an undamaged state. Best-in-class average percentage is 99.4 percent and above.  

  • Shipped damage free = Number of orders shipped damage free/Total number of orders shipped X 100 

Measuring Shipping Operational Success

Below metrics directly correlate with inventory production, management, and control. 


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Distribution cost per unit shipped:  Do you know how much shipping this order is costing your business? Distribution cost per unit shipping is the average cost for shipping/distributing a unit of product. Best-in-class operations have less than $0.50 average cost.  

  • Distribution cost per unit shipped = Total distribution costs/Total number of orders shipped 

67 per hour


Orders picked and shipped per hour: How many orders are getting out the door per hour? Orders picked and shipped per hour is the number of orders shipped in one hour of production. Best-in-class number is 67 or more per hour.  

  • Orders picker per hour = Total orders picked and shipped/Total hours worked in picking 

less than 2.76%


Distribution costs as a percentage of goods sold: Do the total costs to ship align with the budget of your business? Distribution cost as a percentage of goods sold is the total distribution expenses divided by the total cost of goods sold. Best-in-class percentage is less than 2.76 percent.   

  • Distribution cost as a percentage of goods sold = Total distribution costs/Total number of orders shipped x 100 


All the metrics above can be addressed by prioritizing speed and accuracy from picking to shipping, while also choosing the best rate for each shipment based on the customer SLA. To accomplish this, investing in capable shipping software can improve these metrics and track consistent progress.  

Shipping ROI Screen


RF-SMART’s scan, scan, ship model allows users to quickly fulfill each shipment while validating all product information for maximum accuracy. Additionally, RF-SMART Shipping automatically chooses the best rate for your package while accommodating order requirements. To assess the efficiency of your current shipping process, check out our shipping ROI calculator. 

Shipping ROI Calculator 

How does the warehouse shipping process work? 

How an item is picked and processed by your warehouse management system can have an impact on the shipping process. Let's take a quick look at inventory picking before diving into shipping. 

Pre-Shipping Process




Receiving & Putaway  

Each warehouse has its own supply chain receiving and putaway process to input and organize inventory in their warehouse. In this part of the process, products are input into the system of record and taken to either reserve or active inventory locations/bins for eventual picking.  

Before a shipment can take place, the warehouse’s system of record must receive the customer order. This will inform the necessary data needed to pull the order, including: 

  • Product names 
  • Quantities 
  • Delivery address 
  • Expected delivery date range 

From there, the order will trigger the warehouse team to begin preparing for the shipment, starting with picking the ordered products.  




Inventory Picking  

For each order, the warehouse team will be assigned a picking order to secure the necessary products for the shipment.  

Although a wide array of picking processes exist, the most common include case picking*, discreet picking*, and batch picking*. Those interested in enhancing the process may choose to add material handling equipment or other automation.  

It is crucial that warehouse managers have live access to the available inventory through a strong inventory management software solution. Otherwise orders can be delayed due to missing inventory. 

Once picked, these items will be taken to the shipping station and the pre-shipping process is complete.  

Case Picking*Case Picking: Requires warehouse pickers to pick full cartons, boxes, or cases of product, rather than picking items by eaches. This method is commonly used for warehouses with high quantity orders.  

Discrete Picking*Discrete Picking: Warehouse pickers picks one order at a time, guided through the order by line items. This is most common for warehouses using paper-based picking.  

Batch Picking*Batch Picking: Multiple orders are picked at once, grouped by location in the warehouse. This method requires picking logic to help organize orders by bin location.  

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PRO TIP: Getting ROI out of Shipping 

Reducing storage and retrieval inefficiencies can significantly reduce the costs of warehouse operations. It is estimated that about 50% of labor in a warehouse results from picking, packing and shipping. 

Check out this WMS ROI calculator to see how much your warehouse might be able to save by optimizing.  


roi calculator

WMS ROI Calculator

Shipping Process




Once the ordered items arrive at the shipping station, the first step is to ensure all items are packed properly. Packing may be done in early parts of the inventory process, depending on each warehouses’ specific process. Some warehouses choose to pick and pack in the same step, called pick-to-carton.  

Depending on the goods, some products may need additional packing measures, including padding, temperature control, or specific configuration. The outside packing will also vary based on shipment contents. Regardless of tape and wrapping used, any special considerations need to be clearly identified on the package’s exterior. Examples include fragility, orientation, hazardous materials, etc. 


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Weigh & Dimension  

Once the order has been prepared for delivery, the package needs to be evaluated to document weight and size. Depending on your ERP and inventory organization, weighing the package may not be necessary. If weights and measurements already exist inside your system of record you may not need to weigh the items.  

There are various weight and dimensioning tools available to expedite this process. Depending on the average parcel size and configuration, a desktop scale may be appropriate, or a large scale may be required.  

For dimensioning, handheld scanners are available to dimension and update product measurements as they are received into the warehouse.  


rate shop


Rate Shop/Choose Carrier Service  

As with any step in the shipping process, carrier service options and rates may vary.  
This step must include: 

  • Checking the order information to determine if expedited shipping is necessary 
  • Keeping carrier decisions in accordance with the customer’s SLA  
  • Address any other special considerations 
  • Account for those special considerations 
  • Notating special considerations properly 


shipping labels


Print Shipping Labels  

Once the carrier service is selected, printing and attaching a shipping label is the next step. Label printing can be configured in various ways to accommodate product needs.  

Most often this includes a desktop printer that quickly prints labels directly after rate shopping. From there, this needs to be attached to the outside of the shipment.  

shipping docs


Print Shipping Documents  

Each shipment will have its own set up necessary shipping documents that need to be included. To note, these could potentially be included in the packing stage, depending on how the shipments are packaged. 

Potential documents include Customer Receipt, Authenticity Certificate, Waybill, Packing Slip, and Unpacking Note. For international shipments, more documents may be required depending on the country of origin and the destination country. 

on time shipments



This is the final step of the fulfillment process. It is also the last touch point before the product is officially out of the company’s custody.  

The product will be moved to the shipping area to be properly distributed to the correct carrier at the shipping dock. Depending on product size and warehouse layout, package movement from shipping station to shipping dock will vary per location.  

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Post-Shipping Process

Post shipping is sure to be the most flexible of all fulfillment’s steps. It tends to vary greatly depending on company structure, customer service expectations, and product type. 




With each shipment, tracking is necessary to ensure customer satisfaction and reduce fiscal impact resulting from lost shipments. Having a system of record that notates product location is crucial, especially when customers will be updated about tracking information.  

A capable shipping software will allow customer service to have access to the tracking information produced during shipping in real-time.  





Review As with any warehouse process, aggregating and reviewing available shipping data is crucial. Each warehouse should have a clear view of their overall shipping statistics, including common shipment size, shipment cost, package size, etc.  

This allows the warehouse buyers to make better purchasing decisions and leverage carrier data to negotiate better pricing. 

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Can you improve your warehouse shipping process?

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Common Warehouse Shipping Questions

How can I decrease the number of manual steps in our shipping process? 

This challenge can be eliminated by investing in software that uses barcode scanning to guide shippers through the process. This eliminates manual keying in of data, speeds up the shipping process, and reduces human errors. 

How many user interfaces (UIs) should I need to engage with to ship one product?  

One. Your shipping software should operate on one user-friendly UI. This eliminates the need to toggle back and forth between your shipping software and carrier system for each fulfillment. Evaluating different solutions and determining which can accommodate this need is key.  

How can I get warehouse staff to rely on best practices and not posted sticky note rules/individual knowledge?  

A shipping platform should have stringent built-in guidelines. With this type of guided solution, warehouse staff will be taken through a defined process that is faster and more accurate. 

Relying on sticky notes or other more manual processes for shipping guidelines typically: 

  • Slows down the shipping process significantly 
  • Causes violations of carrier rules (which often means extra charges or a package not shipping) 
  • Wrong package sizes 
  • Selecting the wrong rates for the delivery needs of the package  

A well-structured and fast shipping solution will typically pay for itself very quickly in a relatively busy warehouse. 

Why is my shipping process so slow?  

Most shipping processes are slow due to a combination of these three common challenges: 

  • Shippers needing to make too many decisions 
  • Outdated technology (5+ years old) not meant to operate in the cloud 
  • Too many steps in the shipping process  

It is important to find a solution that can have the best accuracy in as few steps as possible.  

Make sure to ask to see a live demo when evaluating a shipping software to get insight into performance.  

How do I design a more sophisticated shipping carrier network strategy without forcing my shippers to be subject matter experts? 

 Your shipping software should allow admins to configure rules that guide warehouse staff to the best carrier choice.   

This eliminates the need for warehouse shippers to make complex decisions. The software will consider custom requirements, including SLA or other customized rules.  

How can I make rate shopping easier and faster?  

Get a shipping software solution that has built-in automated rate shopping. This will ensure you’re getting the lowest price every time, every shipment.  

Automate rate shopping capabilities including carrier and service per package, Service Level Agreement (SLA), and more. This ultimately results in saved time and money.  

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Customer Experience

"RF-SMART Shipping was a lifesaver during the holiday season. We timed our shippers, and they were able to ship out packages with RF-SMART 3X faster than with our old solution. With over 3,000 packages a day, we saved over 13 hours a day in time for our business. "

Ryan Ferguson, VP

Popular Parcel Shipping Methods

Each fulfillment process typically has the same basic steps. However, there is a large amount of variation on the shipping and post shipping process based on the method being implemented. Below are three of the most common methods used in parcel shipping.  

Here are three popular Parcel Shipping methods:  


B2C (business-to-consumer shipping) is a common shipping format utilized by product-based businesses. In this method, the company’s own warehouse fulfills all product movement. That typically means from order receiving all the way through shipping to the customer.  B2C offers a clear chain of custody for the company. This means they handle all aspects of the inventory cycle until it arrives at the customer’s address.  
Shipping Methods_B2C-1

Drop Shipping  

Drop Shipping is a retail shipping method that splits up the supply chain responsibility between the product company and the manufacturers/warehouse shippers.    A customer agreement will be drafted between the two companies, and this will be upheld by the shipping warehouse. Customer agreements contain any additional shipping requirements, including label designs, packaging needs, and more.  
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B2B / Wholesale B2B  

Shipping (business-to-business shipping) makes up a large population of product-based businesses. In this method, products are being purchased and sold between companies before being distributed to individual consumers or other businesses.  Wholesale shipping, unlike B2C, means the product will travel through multiple warehouse environments before arriving to the customer.
Shipping Methods_B2B - Wholesale

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How RF-SMART Shipping for NetSuite Works

RF-SMART Shipping was built in partnership with our customers to address the common delivery challenges that our customers were facing.  We created a fast, configurable, and easy-to-use solution that has maximized the shipping potential of RF-SMART’s customers. 

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An efficient shipping solution will favor speed at the forefront of each of its functions. It will also be built to ensure maximum accuracy and savings per shipment. 
RF-SMART Shipping utilizes a wedge scanner to quickly operate through all shipping decisions. Barcode scanning can replace or reduce the need for clicking a mouse, typing on a keyboard or touchscreen. 
The simple but powerful scan and ship solution ultimately creates a quick process, getting labels printed in record time. This has decreased some customer ship times by 50%, boasting label print times as short as 5 seconds.


RF-SMART Shipping eliminates the need for manual decisions to fulfill a product. This is achieved through the implementation of a Rules Engine. The Rules Engine is configured by using simple logic statements to set rules consistent with your product and packaging needs. 
These rules can be set regarding nearly anything in the data model – 
• Pack station
• User
• Customer name
• Order value
• Carrier
• Customizable labels
• Fulfillment templates
...and more. Ask for a custom demo to find out more about how rules could be customized for your business.
One of the Rules Engine features is automated rate shopping. It automatically looks for the most inexpensive rate possible based on the shipment rules (compatible with USPS, UPS, and FedEx). 
This eliminates the tedious, manual rate shopping per shipment by enabling automated selection of the cheapest option that matches your SLA. This is another way to take decision-making out of your shipper’s hands and decrease human error. 


Implementing and training on a new shipping solution should be intuitive and painless. RF-SMART’s easy-to-use shipping platform eliminates costly hours spent training your warehouse staff. 
Our solution is easy enough to operate that shippers can learn how to complete a shipment in just a few minutes. The scanner and the shipping software do the heavy lifting. This keeps your shipping experts from spending hours training seasonal hires and helps your warehouse function efficiently all year. 
It’s not just the shippers that benefit from this ease of use. RF-SMART Shipping ensures your managers have easily accessible, real-time visibility into the entire warehouse shipping process. This means all the way from the initial sales order to putting the label on the box.
Because our solution has the Built-for-NetSuite distinction, all order and shipping information is relayed in real-time back to NetSuite. 
RF-SMART Shipping also provides ongoing and historical data. This includes shipment by carrier, user, expenditures, and destination. This data appears on the shipping dashboard so you can quickly assess shipment history and status, as well as identify any adjustments needed. 

Shipping Tip     

Your shipping software should be efficient and accurate, helping reduce user error. RF-SMART's Shipping ROI calculator can help you calculate potential shipping savings. This includes savings from reducing misshipments and shorter label printing times. 



Customer Experience

"We are saving around $4,000 a week just by rate shopping through RF‑SMART Shipping. That does big things for my warehouse. I can give raises, I can give bonuses, just by not having to hire a ton of people.

I can add a second job function to my shippers’ day now, allowing me to get more done. I’m able to do so much more in other places in my warehouse because I know shipping is taken care of and I don’t have to worry about it."

Kayla Hill, Warehouse Manager

How to Improve Your Warehouse Shipping 

 parts of shipping

Quick Automated Processes 

All warehouse steps lead to shipping. If this part of your supply chain isn’t streamlined, all other improvements are less impactful. A great shipping strategy should combine quality assurance with speed.  

If shipping process times increase, bottlenecks arise. Often these bottlenecks cause more errors, as shippers begin to multitask while waiting for labels to print and orders to complete. This can be avoided with efficient software that implements guidelines to decrease shipping times.   

If shipping productivity increases, the number of staff on the floor can decrease, saving time and labor. These resources can then be allocated for warehouse personnel and supply chain improvements, creating a healthier environment that improves employee retention and increases business efficiency.  


rules engine

Customized Experience  

With any new shipping software, it’s crucial that the new solution recognizes your company’s specific needs and requirements. Without this, many steps of the shipping process are bound to be manual and tedious, making up for the gaps where the software doesn’t align with the warehouse systems. This ultimately results in more errors and slower shipping times.  

Any shipping solution implemented should be able to function as a guide through your warehouse process. It should be able to set parameters that keep orders moving out the door accurately and efficiently. This software should continue to adapt to your growing warehouse needs and scale as products and order volume changes. 


whole shipping process


Intuitive Design  

Alongside strong performance and maximum speed, great shipping software should be designed for maximum ease of use.  

For shippers, the simpler the procedures, the better. This allows each team member to focus solely on the shipment itself. Otherwise time can be lost troubleshooting the technology being used to facilitate the process.  

Ease-of-use should be present in all areas of the shipping experience, from software to hardware. For an optimal picking process, using scanning and minimal manual entry is ideal for reliability and accuracy.  

An effective shipping solution will help minimize the number of necessary tools. This helps to keep workstations more compact and less cluttered. It is also essential that it communicates back to the system of record in real-time.  

An intuitive design can also makes the training process significantly easier for seasonal hires. When adding team members in busy season, an easy-to-use system is key. This means more time can be focused on fulfillments and less on training when orders are at their peak.   

Let's talk about your shipping processes.Speak to Our Team

Kirby Allsion-1


Customer Experience

"Before RF-SMART Shipping, we would encounter that spinning wheel of death while waiting for the label to print. Now that’s a non-issue – this change increased our ship rate by 30%."

Kirby Allison, CEO

Additional Shipping Resources 


How RF-SMART Shipping Works Webinar




SMKW Podcast


Slate ROck FR Podcast




SMKW case study