Silencer Central Case Study

From Manual Processes to a Fully Automated Warehouse

100,000 Suppressors/Year  |   42 States   $50-100M Annual Revenue 

Silencer Central, one of the largest NFA dealers in the US, has been committed to enhancing the shooter’s experience for over two decades. With distribution across 42 states and over 100,000 suppressors processed annually, Silencer Central partnered with RF-SMART to eliminate manual processes, increase accuracy, and maintain ATF compliance.

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INDUSTRY: Consumer Products / Sports Equipment

ERP: NetSuite

CHALLENGE

Silencer Central's warehouse ran entirely on manual processes with no real-time visibility, creating bottlenecks and ATF compliance risks in one of the most regulated industries in the US. 

RESULTS

With RF-SMART, Silencer Central increased shipping volume from 400 a day to 2,500 orders per shift, scaled picking to 700 orders per hour, and achieved zero mis-ships. 

RF-SMART PRODUCTS USED

RF-SMART WMS
RF-SMART Shipping
RF-SMART Material Handling Automation Connector

 

2,500
Orders Shipped Per Shift

700
Orders Picked Per Hour

700,000
Square Foot Warehouse

0
Mis-Shipments 

“Our confidence in the system has given us the ability to
work quickly and more efficiently.”

Maggie Jelen
VP of Operations @ Silencer Central

The Challenge

Operating in one of the most regulated industries in the world, Silencer Central's manual processes were creating bottlenecks, limiting their ability to track serialized inventory, and threatening their capacity to scale.

Key issues:

  • Paper-Based Picking:  Before RF-SMART, Silencer Central relied on paper pick lists and tracked inventory by memory, creating inefficiencies at every turn. 
  • No Serial Number Visibility: Due to the highly regulated nature of their facility, every customer requires a serial number tracked through the entire sales cycle. The inefficiencies of their existing processes made locating and accurately tracking serial numbers throughout the warehouse nearly impossible.
  • No Path to Scale: With projected growth on the horizon, Silencer Central knew they needed an automated solution that would eliminate manual processes and give them the real-time visibility needed to stay compliant.

quote"Because of the regulations we have, every customer needs to have a serial
number assigned to them and stay with them through the entire sales cycle,”
- Trevor Hooten, Solution Architect @ Silencer Central 

The Solution

Wanting more than just a vendor, Silencer Central began their evaluation process, prioritizing partnership over out-of-the-box functionality. When they met with RF-SMART, they shared their vision and what they wanted their workflows to look like. RF-SMART listened and tailored a solution within their product to fit Silencer Central's operations.

With RF-SMART, Silencer Central:

  • Streamlined multi-carrier shipping: RF-SMART Shipping integrates directly within NetSuite, enabling Silencer Central to rate shop carriers or select from their existing catalog, all from one platform, without navigating multiple carrier portals.
  • Gained real-time serialized inventory tracking: RF-SMART WMS gave Silencer Central visibility into both the volume and exact location of every serialized item in the warehouse, meeting compliance requirements without adding headcount or process steps.
  • Connected OPEX robotics to NetSuite: RF-SMART's Material Handling Automation Connector served as the operating layer between OPEX's Perfect Pick and SureSort robotic systems and Silencer Central's ERP, orchestrating every pick task, sort decision, and serial number validation through a single integration point.

quote"RF-SMART listened to our needs and really tailored something within their
product to fit our operations.” 
- Maggie Jelen, VP of Operations @ Silencer Central 

The Results

With RF-SMART, Silencer Central's warehouse began to operate like never before. Silencer Central transformed their operations with dramatic improvements in throughput, accuracy, and workforce efficiency:

  • Increased shipping capacity from 400 orders a day to 2,500 in a single shift.
  • Accelerated picking from 400-500 orders a day to 700 orders an hour. 
  • Optimized workforce efficiency by shifting pick, pack, and sort from 16 people across one and a half shifts to three machine operators and eight packers, freeing the rest of the team to focus on higher-value functions like inventory counts and kitting.

These gains enabled them to:

  • Achieve zero mis-ships through automated serial number validation. When a serial number is scanned, it validates against what RF-SMART has told the system to expect, making it virtually impossible to induct the wrong item.

quote“The use of RF-SMART has allowed us to meet our customers’ expectations and
in fact exceed them with precision and speed.”
- Maggie Jelen, VP of Operations @ Silencer Central

Read the Full Case Study

 

"We know that they're getting the right product, they're getting it very quickly, and our turnaround time and efficiencies are scalable, which means as our customer base grows, we're going to be able to continue to meet those needs."

Download the Silencer Central Case Study Case Study

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